This report outlines an 11-month performance marketing campaign for a Sharjah-based real estate firm focused on generating high-intent leads across Google Ads, Meta (Facebook/Instagram), and TikTok.
Key Metrics:
- Total Impressions: 339,615
- Total Clicks: 15,183
- Average CPC: AED 2.64
- CTR: 4.26%
- Total Leads Generated: 2,456
- Average Cost Per Lead: AED 16.45
- Video Plays: 143,212
- Link Clicks: 7,111
- Total Ad Spend: AED 40,406.20
Highlights:
- 85% decrease in CPL
- 120% increase in clicks
- 135% boost in landing page views
- 25% of leads came from TikTok in the first 2 months
- Sharp improvements in lead quality and targeting efficiency
The strategy focused on localized ad delivery, continuous A/B testing, and real-time optimization—demonstrating measurable growth and budget-efficient results.
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