Real Estate Sharjah, UAE – Lead Generation Marketing Report

This report outlines an 11-month performance marketing campaign for a Sharjah-based real estate firm focused on generating high-intent leads across Google Ads, Meta (Facebook/Instagram), and TikTok.

Key Metrics:

• Total Impressions: 339,615
• Total Clicks: 15,183
• Average CPC: AED 2.64
• CTR: 4.26%
• Total Leads Generated: 2,456
• Average Cost Per Lead: AED 16.45
• Video Plays: 143,212
• Link Clicks: 7,111
• Total Ad Spend: AED 40,406.20

Highlights:

• 85% decrease in CPL
• 120% increase in clicks
• 135% boost in landing page views
• 25% of leads came from TikTok in the first 2 months
• Sharp improvements in lead quality and targeting efficiency

The strategy focused on localized ad delivery, continuous A/B testing, and real-time optimization—demonstrating measurable growth and budget-efficient results.

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