Mohsin Ali (Google & Meta Certified)
Full Stack Digital & Performance Marketing Analyst
Work Experience
Performance Marketing Analyst
Data Wise (Nazar Group)
+38% leads
-40% manual
-25% time
- Hyper-targeted Google & Meta Ads for exporters, with focus on Japanese car exporters.
- Automated CRM-integrated workflows improving follow-up speed.
- Real-time dashboards in Power BI & Looker Studio.
- Campaigns across UAE, Pakistan, Australia, New Zealand, Africa, and Jamaica.
- CPA reduced via continuous A/B testing and bid strategy optimisation.
- Remarketing segmentation increased repeat-customer rate.
Performance Marketing Manager
GraceSol Technologies
4–6× ROAS
+55% leads
CRO +20%
- Managed 1.5M AED/month Google Ads budgets for financial products.
- Refined targeting & creative testing on Meta Ads.
- CRO-focused landing pages and UX improvements.
- Multi-channel campaigns (Google, Facebook, Instagram, LinkedIn, TikTok).
- Data-driven experiments in GA & Looker increased efficiency.
Digital Marketing Manager
Rain Management Consulting
+35% sales
+40% organic
-15% CAC
- Directed 500,000 SAR/month budgets for multiple e-commerce brands.
- SEO & PPC strategies; 6-month organic traffic growth.
- Retention uplift via social campaigns; reduced cart abandonment with retargeting.
- 3.5× ROAS through continuous optimisation and creative testing.
Digital Marketing Specialist
MacroXoft Technologies
+60% rankings
-25% CPL
+15% CTR
- Targeted keyword strategy & ad optimisation improved PPC efficiency.
- Segmentation & A/B testing increased email CTR.
- End-to-end SEO, PPC, and social campaigns for SME clients.
- Landing page CRO drove +18% conversion rate.
Education
Bachelor of Computer Science
University of the People
May 2023
IT Professional
Google
Oct 2020
FSc
Punjab College of Science
Apr 2015
Matriculation
BISE Lahore
March 2013
Certifications
IBM Data Science Professional Certificate
IBM — 2024 — Verify
Google Digital Marketing & E-commerce Professional
Google — 2023 — Verify
Social Media Marketing Professional Certificate
Meta — 2021 — Verify
Google Business Intelligence Specialization
Google — 2024 — Verify
Generative AI Data Analyst
Vanderbilt University — 2025 — Verify
AI Agent Developer
Vanderbilt University — 2025 — Verify
