Client: Real Estate Firm – Sharjah, UAE
Scope: Paid Advertising for Property Sales & Rentals
My Role: Performance Marketing Analyst
Channels Used: Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads
Timeframe: 11 Months
Focus: Targeted lead generation, campaign optimization, cross-channel ad strategy
Project Overview
The client, a real estate firm based in Sharjah, approached me with one clear goal: generate high-quality, location-specific leads for their residential and commercial properties. They had listings but were struggling with random inquiries, poor ad targeting, and no structured ad strategy.
Sharjah is a unique market—it’s affordable, diverse, and rapidly growing—but it’s also highly competitive. We had to cut through the noise with precise audience targeting and engaging creative, all while managing budgets carefully.
Objectives
- Generate targeted leads for properties in key Sharjah areas (Muwaileh, Al Nahda, Aljada)
- Launch and optimize paid campaigns across Google, Meta, and TikTok
- Improve lead quality and reduce cost per lead (CPL)
- Deliver campaign data insights and refine strategies based on performance
Paid Ads Strategy
✅ 1. Google Ads: Intent-Based Targeting
- Ran Search campaigns targeting keywords like:
- “1 BHK for rent in Muwaileh Sharjah”
- “Ready to move apartments in Sharjah”
- Set up Location extensions to show listings by neighborhood
- Used call-only ads to generate direct phone inquiries from mobile users
🎯 Results:
- High-quality, ready-to-act leads from search intent
- CPL reduced by 28% within 3 months through keyword refinement
✅ 2. Meta Ads (Facebook & Instagram): Lead Generation Campaigns
- Launched Meta Lead Form ads with built-in forms (no landing page needed)
- Custom audiences based on:
- Job roles (teachers, healthcare workers, engineers)
- Languages (Arabic, Urdu, English)
- Interests (real estate, moving, rental pages)
- Ran A/B tests on ad copy, creatives (carousel vs video), and form length
📊 Results:
- Thousands of leads generated at scalable cost
- Improved lead quality by qualifying users within the form
- CPL dropped by 35% through constant optimization
✅ 3. TikTok Ads: Visual Storytelling & Local Buzz
- Used short-form videos showing property walkthroughs, neighborhood highlights
- Targeted younger expats and families looking for rentals or first-time homes
- Focused on Arabic and English audiences in UAE with precise geo-targeting
🔥 Impact:
- Massive engagement with 15–30 second video ads
- Drove awareness and top-funnel leads
- TikTok generated 25% of new inquiries in the first 60 days
Campaign Management Highlights
- Built custom audience segments across platforms for better targeting
- Used UTM tracking + ad platform insights to attribute lead sources
- Set up daily performance dashboards for CPL, CTR, and lead volume
- Paused low-performing ad sets weekly and reinvested into high-converters
Performance Results
| Metric | Before | After (3–6 Months) |
|---|---|---|
| Cost Per Lead (Avg.) | AED 78 | AED 42 |
| Lead Relevance (Rating) | Low | High (via client feedback) |
| Ad Click-Through Rate (CTR) | 1.4% | 3.1% |
| Lead Volume (Monthly Avg.) | 50 | 230+ targeted leads |
What Made This Campaign Successful?
✅ Platform-Specific Strategy
✅ Continuous A/B Testing & Optimization
✅ Localized Targeting (by profession, area, and language)
✅ Strong Creative Hooks (esp. on TikTok & Meta)
✅ Clear Performance Focus – CPL, CTR, Lead Volume
Conclusion
This project highlights my expertise in building and scaling paid lead generation funnels for location-based businesses. By blending creative ad formats with data-driven targeting, I delivered measurable growth for the client—without wasting ad spend on the wrong audience.
If you’re a real estate brand—or any business looking to grow through paid advertising—I can help build a strategy that gets results fast.
Chat on WhatsApp
