Iβm thrilled to share my latest report analyzing the evolving landscape of global advertising over the past few years. Hereβs a sneak peek of what youβll find:
π Key Highlights:
- Digital Marketing Dominance: Digital ads are set to make up 60% of total global ad spend by 2024!
- TV Ad Spend Decline: Traditional TV is facing challenges, with ad spend expected to drop from $192.8 billion in 2022 to $183.9 billion in 2024.
- Out-of-Home Advertising: OOH is making a comeback, driven by digital innovations, reaching $49 billion by 2024.
π Why This Matters: Understanding these trends is crucial for businesses and marketers looking to stay ahead in a rapidly changing environment.
Letβs embrace the future of advertising together! Feel free to share your thoughts or questions in the comments below!
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